The person behind Coach H

Hernando
Planells.

A life in coaching, leadership, and storytelling. A belief that people deserve to be seen.

From Los Angeles.
Based in Dubai.

Hernando Planells smiling in a grey blazer
Hernando Planells · Coach H
An introduction

I’m Hernando.
Most people call me Coach H.

I develop people, build team cultures, and help bring the human side of sport to life.

My career has taken me from college basketball and the NBA G League to international teams, grassroots development, and film sets. Each environment has taught me something about how people learn, connect, and contribute.

At Duke, I worked in a program where preparation and expectations mattered every day. Coaching internationally challenged me to listen across cultures. Film and television taught me how much detail it takes to make a story feel real.

Today, I bring those experiences together. Whether I’m developing coaches, leading a workshop, or shaping sports action on screen, I care about the people doing the work and the environment we create together.

Chapters along the way

The experiences
I carry with me.

Different roles have given me different responsibilities—and a wider perspective on what it takes to help people do meaningful work together.

01

College basketball

My collegiate coaching career includes Duke women’s basketball, where I served as Associate Head Coach, along with roles at William Jessup and Illinois.

Those experiences shaped how I approach player development, preparation, and the relationships behind a team’s daily work.

02

Across borders
and levels

My background also includes NBA G League player development, coaching the Ryukyu Golden Kings in Japan, and national-team work in New Zealand.

Working across levels and cultures has challenged me to adapt, ask better questions, and understand the people in front of me.

03

Developing the
next generation

As Technical Director of NBA Basketball School UAE, I lead coach development, curriculum, and team culture across our program.

The commitment is simple: every player should feel seen, every coach should keep growing, and our daily work should reflect the standards we ask others to uphold.

04

Sport on screen

As co-owner of Game Changing Films, I work in sports action direction and choreography for film, television, and commercial projects.

My credits include Coach Carter, Swagger, The Crossover, Rise, Running Point, and Forever. This work brings coaching knowledge into the details that make athletic movement and sporting environments believable.

Coach H coaching on the basketball court at Duke
On the court. Coaching at Duke.
Coach H hosting a conversation at Duke
In conversation. Connecting through stories and shared experience.
What I believe

People first.
Standards high.
Growth together.

Care and accountability belong together. People deserve to know that they matter, what is expected of them, and how they can contribute.

Every person deserves to be seen

Learn who someone is before deciding what they need.

Communication is a daily practice

Listen, ask, clarify, and make room for other voices.

Culture is a shared responsibility

Our everyday actions set the standard for the people around us.

Be contagious

Be intentional about what you bring into a room. Your care, energy, and behavior influence the people beside you.

Beyond the work

Still learning.
Still growing.

I’m from Los Angeles, half Filipino, and now based in Dubai. Working across countries and cultures keeps teaching me to stay curious and pay attention to perspectives beyond my own.

I’m also a dad. Being present, listening, and making time for the people who matter are personal commitments as much as leadership principles.

That is the perspective I bring to Be Contagious: a commitment to helping people feel seen, find their voice, and contribute to the people around them.

Coach H reviewing notes during a DOBA meeting
Listening is part of the work.
Let’s connect

Tell me what
you’re working on.

A team to develop, a conversation to start, or a story to bring to life. I’d love to hear about it.