Be Contagious LLC

People seen.
Voices heard.
Stories that matter.

How you make people feel changes what they believe is possible.

We help universities, teams, and organizations develop their people and tell their stories through leadership experiences, content creation, and personal brand development.

Founded and led by Hernando Planells, Be Contagious connects the experience of elite coaching with the power of human storytelling.

Let’s talk about your program

How we can help

Develop your people.
Bring their stories to life.

01 / LEADERSHIP

Leadership & Team Development

Build environments where people have a voice, take responsibility, and bring out the best in each other.

Who is it for?: Student groups, university departments, coaches, athletic programs, and organizational teams.
What can we create?: Keynotes, interactive workshops, facilitated conversations, and team development sessions built around your audience.

Communication · Trust · Belonging · Empowerment · Collective Responsibility

02 / STORYTELLING

Storytelling & Content Creation

Show the people behind your program. Capture the experiences, effort, and moments that make your community matter.

Who is it for?: Universities, student success departments, athletic programs, organizations, and brands with stories worth sharing.
What can we create?: Short documentaries, interviews, program spotlights, social content, and campaigns shaped around your message and audience.

Student Stories · Program Awareness · Community · Sport · Human Connection

03 / POSITIONING

Personal Brand & Career Positioning

Communicate what you stand for. Build a presence that reflects your experience, philosophy, and value.

Who is it for?: Coaches, leaders, and professionals who want a clearer identity and a consistent public presence.
What can we create?: Brand positioning, professional bios, content direction, social media storytelling, and career narratives.

Foundation → Content → Visibility → Career Positioning

Universities & Student Success

Give students a voice.
Help them see what’s possible.

Your campus is full of people, resources, and experiences worth knowing. We help bring them into view and create opportunities for students to connect, contribute, and grow.

Student profiles sharing experiences, perspectives, and achievements.
Program spotlights introducing the people and resources available to students.
Workshops on leadership, communication, teamwork, and belonging.
Social content capturing campus life and celebrating your community.

Selected work

Our work starts with people.

Cal Poly Women’s Flag Football

Content and storytelling that capture the team’s competitive spirit, personality, and everyday moments of connection.

Team storytelling · Social content · Program identity

Coach Brand Development

Helping coaches communicate their leadership philosophy, strengthen their social presence, and tell a clearer professional story.

Brand positioning · Content strategy · Career storytelling

Meet the founder

Hernando Planells

Coach. Leader. Storyteller.

Hernando Planells has built his career around developing people—from college and professional basketball to international programs, grassroots academies, and sports entertainment.

His experience includes serving as Associate Head Coach for Duke Women’s Basketball, player development in the NBA G League, and leadership roles in international basketball. Today, he serves as Technical Director of NBA Basketball School UAE.

As co-owner of Game Changing Films, Hernando also brings sports action direction and choreography experience across film, television, and global brand projects.

Through Be Contagious, he connects those experiences with a consistent belief: the way we communicate, care for people, and give them a voice shapes what they believe they can become.

Let’s start with your people

What do you want to build?

Tell us about your students, your team, or your organization—and what you want to help them experience, understand, or achieve.

Start a conversation h@hernandoplanells.com

People seen. Voices heard. Stories that matter.

Develop your people. Bring their stories to life.