Be Contagious LLC

Develop people.
Tell powerful stories.

Leadership experiences, storytelling, and content creation for universities, teams, and organizations.

Help your people find their voice. Build stronger connections. Share what makes your program matter.

Let’s work together
Founded and led by Hernando Planells.
Hernando Planells speaking to an audience
People seen. Voices heard. Stories that matter. Leadership · Storytelling · Development

How we can help

Built around your people.

From a keynote that starts a conversation to content that brings your community into focus, we shape the work around your audience and your goals.

01 / Speaking

Keynotes & Conversations

Give your people something to think about—and something to put into practice.

Hernando brings lessons from coaching, leadership, and film into conversations about how we communicate, care for people, and raise the standard together.

Discuss your event
Who is it for?
Universities, conferences, athletic programs, leadership groups, and organizational teams.
What can we create?
A keynote, fireside conversation, moderated discussion, or interactive Q&A tailored to your audience.
Topics
Empowering leadership · Communication · Trust · Culture · Giving people a voice

02 / Development

Leadership & Team Workshops

Create a space where people can contribute, connect, and grow.

Interactive sessions that help teams examine how they work together, practice better communication, and turn shared values into everyday behavior.

Plan a workshop
Who is it for?
Student leaders, university departments, coaches, athletic teams, and staff groups.
What can we create?
Facilitated conversations, group exercises, and practical activities built around your team’s needs.
Topics
Belonging · Teamwork · Collective responsibility · Listening · Leadership in action

03 / Storytelling

Content & Human Stories

Show the people behind your program.

Bring your community to life through the experiences, personalities, and moments that help others understand who you are and why your work matters.

Explore a project
Who is it for?
Student Success departments, universities, sports programs, organizations, and brands.
What can we create?
Short documentaries, interviews, program spotlights, social content, and storytelling campaigns.
Focus
Student voices · Program awareness · Community · Sport · Authentic connection

Universities & Student Success

Give students a voice.
Bring your campus into focus.

Help students discover the people, resources, and opportunities around them. We can combine storytelling and development experiences around the needs of your department.

Tell us about your students
  • Student profiles that share real experiences and perspectives.
  • Program spotlights that introduce resources and support.
  • Workshops on communication, teamwork, and leadership.
  • Content that celebrates achievement, belonging, and campus life.

Selected work & experience

Across sport, leadership, and storytelling.

Selected work and professional experience: NBA Basketball School, Cal Poly Flag Football, Netflix, Nike, PUMA, and Duke University
Selected company projects and Hernando’s professional experience, including coaching roles and film work through Game Changing Films.
Hernando Planells sharing his perspective during a speaking event

Meet the founder

Hernando Planells

Coach. Leader. Storyteller.

Hernando’s career spans elite basketball, education, international programs, and sports entertainment. His experience includes Duke Women’s Basketball and player development in the NBA G League.

Today, he serves as Technical Director of NBA Basketball School UAE and co-owns Game Changing Films, bringing sports action direction and choreography experience across film, television, and brand projects.

Through Be Contagious, he connects those experiences with a belief that guides his work: people grow when they feel seen, trusted, and empowered to contribute.

Start a conversation

What do you want
to build together?

Tell us about your people, your program, and what you want to help them experience or achieve.

Planning an event, developing your team, or bringing a story to life? Let’s discuss what would serve your audience best.

Email Hernando